with over fifteen years experience offering a suite of creative services to press, media, brands and home-loving individuals, it’s fair to say i know my subject.

Interiors Author Joanna Thornhill at home on sofa with laptop v2.jpg

Over the years, I’ve styled and written interiors features for many of the UK’s leading interiors magazines, produced and directed photoshoots for dozens of lifestyle brands, set dressed and styled event spaces and TV sets, and created branded content and copy for both on and offline.

Alongside ad-hoc projects, I love getting stuck into chunkier challenges, where I can bring my perfectionistic planning skills and discerning eye for both the macro and micro detail into play. My experiences working as Acting Assistant Homes & Crafts Editor for Woman’s Weekly magazine, and as a Contributing Emerging Trends Writer and Researcher for leading worldwide trend forecasting authority WGSN, have all helped refine my editing and project management skills.

This practice proved invaluable throughout the process of creating my four interiors books: Interior Design Masters (Quadrille/BBC, 2023), The New Mindful Home (Laurence King Publishing, 2021), My Bedroom is an Office (Laurence King Publishing, 2019) and Home for Now/Insta Style for your Living Space (CICO Books, 2014/2018).

These experiences have led me to work more broadly over the years, allowing me to hone my skills in creative direction, production, researching, editing, public speaking, consultancy and media relations. I relish the opportunity to tackle multiple aspects of any project, helping to steer ideas from initial concept all the way to fruition.

Now, alongside my styling and writing work, I am increasingly called on to collaborate with brands in an expert or ambassadorial capacity, alongside hosting workshops and talks, and teaching courses (both ongoing for the KLC School of Design and ad-hoc to commission). I have also developed my own creative consultancy services, to help both commercial and residential clients plan their photoshoots (or home decorating schemes) in an affordable, accessible way.

Oak Furniture Land Joanna Thornhill Mid Styling.png

My ethos

Interiors and design has been a life-long passion for me, but increasingly I have become fascinated in the ‘why’ behind it all. This has led me to research extensively into neuro-aesthetics (the study of how different design aspects, such as colour, texture, shape and light, can have on our overall wellbeing) and now informs my approach to all of my work, ensuring my design schemes and advice are based around supporting a desired emotional response, whether that’s creating a look that invigorates, cocoons or calms (and explaining how to achieve it).

The pandemic hammered home for many of us how important living in a supportive space is for our broader happiness, yet doing so in a conscious, sustainable way is not only morally responsible, but also a key part of the picture (research has shown that surrounding ourselves with natural materials can help calm a frazzled nervous system and even clean the air we breathe). Wherever possible, I favour working with retailers, designer/makers, brands and clients whose work is respectful of the planet and its finite resources.

I love communicating all these ideas to readers or listeners through the words and visuals I create and compile, and pride myself on offering as many practical and actionable tips as possible which explain what works and why, empowering everyone to get creative and design a home (or create a commercial campaign) that will both look and feel good.