INTERIORS styling, writing, creative direction and strategy with a holistic focus

An interiors expert with almost two decades of experience, I love helping my clients create stunning styled set-ups, captivating copy and actionable ideas to help mindfully move them in a direction that aligns with their core values.

Whether you’re a brand seeking help with creative direction and styling services for your shoot or event, an editor looking to commission lifestyle-led features, a small business keen to get help with your visual and promotional strategy, or an interiors-lover looking for tips and guidance, I’ve got you covered.

The New Mindful Home Book Joanna Thornhill Shelf Styling 3.jpg

about me

As an accomplished interiors stylist, writer, author, creative consultant, trend forecaster, crafter, teacher and all-round homes obsessive, it’s safe to say I know how to make a space look gorgeous.

And I love helping others with this, too, whether that’s creating it for you or teaching you how to achieve this for yourself through my books, articles or workshops. But what really sets me apart is that I don’t just care about how a space looks - it’s how it makes those who live or work in it FEEL that fires me up. By taking into account the underlying psychology and neuroscience of how certain colours, shapes and materials can benefit our wellbeing, as well as championing design that ‘does good’, we can create campaigns, events or homes that resonate.

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how can i help?

for your brand

I’ve worked B2B for nearly two decades, and I’ve picked up a lot of know-how along the way. Some key aspects I could help with are:

~ Styling and creative direction for your shoot, set, magazine or event

~ Writing and trend insights for your publication, branded content or blog

~ Creative strategy and consultancy focused on your brand visuals, the overall message you’re trying to convey, and how you can hone this

~ Remote shoot styling strategy for smaller brands, to expertly guide your self-directed shoots

~ Expert comment, workshops and brand collaborations, whether customer-facing or in-house

Coming soon: my new interactive online, Shoot Styling Strategy: boost your brand and perfect your publicity

for your home

Through my styled sets, trend features and design-focused articles, books and social media posts, I always aim to inspire, empower and impart practical wisdom to anyone consuming them.

This has led me to launch a number of services aimed at both home-owners and renters, allowing you to access my input one-to-one with any personal decorating projects you might be struggling with:

~ Book in for a pick-my-brains power hour, to help with any of your current decorative dilemmas

~ Commission a remote style strategy session, where I’ll create a design blueprint for you to follow to make over any space you’re struggling with

Coming soon: my new interactive online course, Home Styling Strategy: decode your design style to create a space that resonates

for your reading pleasure

I’ve authored four hugely popular interiors books, and while they all cover very different topics and styles, my aim with all of them is to offer easy-to-follow, empowering advice that can be applied to any home, budget or aesthetic preference

Here’s the whole gang:

~ Interior Design Masters (Quadrille/BBC, 2023, in association with the hit BBC1 TV series of the same name)

~ The New Mindful Home (Laurence King Publishing, 2021)

~ My Bedroom is an Office (Laurence King Publishing, 2019)

~ Home for Now (CICO Books, 2014 - later re-released as Insta Style for your Living Space, 2018)

news

MY LATEST BOOK

I’m delighted to announce I’ve been commissioned to write and product the official Interior Design Masters book, in collaboration with the BBC1 TV show of the same name.

Conveying the spirit and essence of the show while also working as a standalone interiors bible, this book contains plenty to please both ardent fans of the series and curious passers-by keen to pick up some design tips.

Featuring gorgeous illustrations from the show’s many sets (created especially by the talented Charlotte Orr), it talks in depth about the whole design process, and is liberally peppered with quotes, tips and how-to projects from the design contestants across all four series, along with insights from the guest judges and, of course, its brilliant Head Judge, Michelle Ogundehin.

Published by Quadrille, it’s available for pre-order now and will be shipping imminently!

{Lifestyle image by Karen Staniland-Platt}

Images of the interiors books Home for Now, My Bedroom is an Office and The New Mindful Home, by stylist and author Joanna Thornhill. They are advertising an online workshop on how to pitch and produce your own lifestyle book with a publishing house

recent WEBINAR

Got an idea for a lifestyle book but no idea how to make it happen? Mystified by the whole publishing process?

I’ve teamed up for a second time with 91 Magazine’s Creative Sessions to host a live, interactive workshop which delves into the entire process, from honing your pitch to how to get it under the right noses, alongside explaining the practical steps it takes to take a book from concept to finished tome. This one-hour talk features expert tips and insights from commissioning editors, publishers and recent first-time authors sharing their own experiences, alongside a resources list on who to contact at the top lifestyle publishing houses.

Purchasing a replay will give you lifetime access to the live recording alongside answers to some of the questions raised during the session, plus an exclusive PDF to download containing all the key talking points and clickable links to find out more. As a four-times published author who’s worked with three different publishing houses, I’ve loved sharing my insights and advising others on how to enter this fascinating and rewarding world.

{Lifestyle image by Caroline Rowlands at 91magazine}

client testimonials

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