Hi! I’m an interiors…

Shoot Stylist + Creative Director
Writer + Features Producer
Trend Forecaster + Analyst
Expert Speaker + Workshop Host
6x Author + Content Editor
Creative Strategist + Design Consultant
DIY’er + Props Crafter/Maker

Make yourself at home…

With over two decades commercial experience working with editorial publications, lifestyle brands and private clients, experience in writing, styling, analysing and talking about all things interiors, I specialise in helping my clients create stunning styled set-ups, captivating copy, expertly planned campaigns and thoughtful workshops, both for home and brands.

As seen in…

About me

As an accomplished interiors stylist, writer, author, creative consultant, trend forecaster, crafter, speaker and all-round homes obsessive, it’s safe to say I know how to make a space look gorgeous.

And I love helping others with this, too, from the brands and editorial clients I create and produce content for, to the renters and homeowners who have been inspired to try something new based on reading my published books and articles, seeing my styling work, or hearing me speak at an event or on a workshop.

But what really sets me apart is that I don’t just care about how a space looks - it’s how it makes those who live or work in it FEEL that fires me up. By taking into account the underlying psychology and neuro-aesthetics of how certain colours, shapes and materials can benefit our wellbeing, as well as championing design that ‘does good’, the outcome will always be one that resonates.

Continue Reading…

My Books

For the past decade, creating, writing and contributing to design books has formed a chunky portion of my overall work output (and allowed me to tick off ‘become a published author’ from five-year-old me’s bucket list!)

I’ve now worked with several different publishers to write and produce two of my own original concepts, two proposed titles which needed an author to bring them to life, and most recently, co-working with an author to aid the production and content of their own commission.

I’ve also worked as a stylist on over a dozen books for the publishers CICO, helping to produce lifestyle photography to accompany the respective author’s craft projects or design ethos.

While these all cover very different topics and styles, my aim with all of them is to offer easy-to-follow, empowering advice that can be applied to any home, budget or aesthetic preference.

Head here to find out more about my published titles.

  • "Joanna Thornhill became the voice of Generation Rent, when she published her first book Home for Now in 2014. Then she scrambled onto the housing ladder, and became a go-to source for clever, resourceful, and above all attractive, design ideas if you're short on space and cash - and who isn't? She shares her secrets in the super-prescient My Bedroom is an Office (2019)"

    - Barbara Chandler, Design Writer; London Evening Standard

  • "We approached Jo to help curate imagery for a number of exciting new launches for Smeg and help maximise press coverage ahead of the peak Christmas season. We hadn’t worked with a stylist for several years; our aim was to give our imagery a more editorial feel and create something that feels new and fresh. We felt Jo was the ideal fit - as well as being a Smeg fan and customer herself, her style perfectly matched the look we were after and we knew we could rely on her to bring our vision to life."

    - Isabelle King, Senior Account Manager; Little Red Rooster PR

  • "Lying in bed and trying to wind down from a long day is hard to do when you are looking at your desk! The tips you gave to our podcast listeners to use household furniture as desks, and ways to visually soften storage containers so you don’t feel like you’re at an office, were so helpful. Your ideas not only helped us make our own home offices blend in with the rest of the home, but made themless stressful to look at when you’re going to bed."

    - Debra Russo, Co-host and Producer; 2 Girls 1 Closet podcast

Follow me on Instagram…

View fullsize Decided to quietly return to Insta after a brief one-year accidental-break, started to wade through the camera roll to see what hidden gems might be worthy of an Official Come-back Post, over-thought it until my brain started to hurt, so anyway for n
View fullsize *taps mic*...is this thing still on? Tentatively popping back onto the ‘gram after a semi-accidental social media break, to mark the one-year anniversary of the Interior Design Masters official book, written by meee and published by @quadrille
View fullsize A sunny spell while you’re in your 20s: sunbathe 😎… A sunny spell while you’re in your 40s: golden opportunity to crack through a load of washing 👵🏼 At least my little ‘breakout area’ in the Shoffice has a lovely v
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View fullsize Unstyled Sunday vibes (though I figure the poorly placed coasters and conjoining plant & candle in this pic will irk no one other than me). Stella-dog, however, is most definitely annoyed by the remotes on the sofa in her usual sitting spot, henc
View fullsize Thought I'd share some of my snaps from The Ivy Brasserie in Soho (a wedding anniversary treat) - and specifically, their gallery walls, which offer something of a masterclass in this dark art. Each wall has been has been split into bands, with tri